The Marketing Mix of a Brand and the Means of the Coca Cola Company Free Essay Example, 2750 words

When thinking about the marketing plans of the products of a company, the marketing mix is always the proper place to commence the planning strategies. This tool helps the marketers to discover the needs of a particular product as well as its target market. It refers to a set of controllable and interrelated variables assembled by a company to satisfy the target market in a competitive market (Myers, 2006). This strategy involves selecting and implementing the best possible course of action to attain the long term objectives of the company in relation to the product, especially in gaining the competitive edge over its competing products. The marketing mix has been described as the managerial use of several mechanisms with the aim of achieving the desired results in terms of production, satisfying the projected market with the values of products that meet the expectations of the clients as well as introducing new ideas into the product being offered into the market (Myers, 2006). The marketing mix provides the marketers with the standard tool for formulating a plan for developing and promoting a product in the market. We will write a custom essay sample on The Marketing Mix of a Brand and the Means of the Coca Cola Company or any topic specifically for you Only $17.96 $11.86/pageorder now Examining the marketing mix of an organization such as The Coca-Cola Company can assist the researcher to understand the synergy and dynamics involved between the seven core elements, often referred to as the 7Ps. The 7Ps include the product, place, promotion, price, people, process, and physical appearance. Product The Coca-Cola Company has been the leading company in the soft drink industry with the largest portfolio comprising about 3,300 variant brand products. There are several categories of the beverages provided by the company including 100 percent fruit juices, diet category, water, fruit drinks, tea and coffee, and energy drinks among several others. According to the data released by Nielson, the Coca Cola Company is the leading brand in beverages, retail packaged water in 2010 (The Nielsen Company, 2010). Subsequent reports from different researchers have revealed that Coca Cola has remained the No. 1 brand in the soft drink industry.