True Essay Typer

True Essay Typer For many students, this catch-all Coalition App prompt is a gift. Obviously, any essay you write will meet the requirement of this prompt, so if you have already begun brainstorming with the Common App topics in mind, fear not; this Coalition prompt has you covered. Although all of the sample essays were handwritten by students, they are shown typed here for ease of reading. The essays have been typed exactly as each student wrote his or her essay, without corrections to spelling, punctuation, or paragraph breaks. Your essay must be written on the lines provided in your answer booklet; except for the planning page of the answer booklet, you will receive no other paper on which to write. You will have enough space if you write on every line, avoid wide margins, and keep your handwriting to a reasonable size. Remember that people who are not familiar with your handwriting will read what you write. Try to write or print so that what you are writing is legible to those readers. Lots of people say that you should write in chunks of 500 words as you’re reading. This is one way of doing things, and it works for some people. This brief guide is intended to provide you with basic tips which will allow you to succeed in undergraduate essay writing. If you follow the advice presented here, your essays will probably be quite good. If you don’t, they might still be alright, but they probably won’t be as good as they could have been. For instance, an essay on “Switching to electric vehicles will help in cutting down on pollution”. In this type of essays, the writer is expected to discuss on two different public opinions and provide views on it. For instance, there are two opinions on the decision of making exercise and yoga compulsory for employees. The writer is expected to write the essay summarizing the effects of putting this into effect and also the current scenario of what happens if it is not put into effect. Think about your paper topic as soon as you get the paper assignment prompt from your instructor. A great way is to discuss the issue with your instructor or teaching assistant. You can even try talking about it to a friend or family member. Although writing an essay is daunting for many people, it can be pretty straight-forward. It should be an appropriate guide for writing at the middle school, high school, and lower college levels. Although it's probably too late now to tweak your test scores or GPA, you can make sure that your college application essays will bring you admissions success! Duke requires one supplemental short answer and gives students the opportunity to respond to two optional prompts. Of course, when you are unable to write your paper it can still be completed based on your standards and requirements by a professional essay writer who cares. Control the way our essays are written â€" from choosing your writer to requesting changes until you're happy. We hand-pick the world’s best writers so that your essay is worthy of a top-performing student. Familiarize yourself with the material before you begin writing. You won’t be able to write much if you don’t have anything to put on the page. A whole range of twenty possible argument essay titles. Students can take one title and write 250+ words using a similar structure to the essays above. You may be used to thinking of academic essays as documents, pieces of writing, but it’s perhaps more useful to think of an essay as a process. Help in this manner can help you understand how to write your content. Keep watching for all of CEA's expert tips, tricks, and advice. Can you write about volunteering in your college admissions essay? Well, you shouldn’t write about a community-service initiative just because you think it’s what admissions wants to hear. Some essays about volunteer efforts inevitably come off as inauthentic . Submitting your college application to Duke University can be a real nail-biter. The typical assignment I have in mind will be an argumentative essay, in which you argue for something, even if just an interpretation of someone an author’s work. These pages provide strategies you can use to help refine, structure and present your position and argument throughout a written essay. The principles of persuasive writing presented here apply to most forms of academic writing and can be adapted to all disciplines. Essay Punch takes users through the process of writing an essay. From pre-set writing prompts users learn to develop an idea and write their descriptive, informative and persuasive essays.

Essay

Essay Doing so will bring you close to the sensible word limit. You’ll see us return to these students’ ideas as we work through outlines. We look at the themes that came up during Josh’s reflection. He found himself writing a lot about mistakes, public performance anxiety, and the pressure to get a piece just right. Focusing in, Josh thought about a specific piece which helped him get over some performance anxiety, so he’ll write about learning that piece and facing the fear. So we decide that Ramya is going to write about the Patriots. This sentence introduces the paragraph topic and briefly explains its significance to the question and your contention. Good paragraphs also contain thorough explanations, some analysis and evidence, and perhaps a quotation or two. A paragraph should focus on one topic or issue only â€" but it should contain a thorough exploration of that topic or issue. Many consider the introduction to be the most important part of an essay. It is the reader’s first experience of your essay. In addition to seeing your talents and achievements on paper, they need a chance to imagine what you might be like as a walking, talking human being. The college application process has a logic to itâ€"and it’s one you, the applicant, can both navigate and trust. All those essays, all those forms, all those questions? They’re about getting you in touch with the most authentic and vibrant version of yourself. A good paragraph will begin with an effective opening sentence, sometimes called a topic sentence or signposting sentence. Tell the story of an argumentâ€"cordial or notâ€"that you’ve had with someone about this issue. Tell the story of a time you are proud of how you handled conflict in relation to this disagreement. It can be one you've already written, one that responds to a different prompt, or one of your own design. In order to get into your dream school, you’ll need not only great grades and test scores but also a strong personal statement. Your Personal Statement is the single loudest ‘qualitative’ element of your application. It’s the way you communicate with the admissions committee as a person and as a potential member of the campus community. With more people applying to colleges every year, admissions officers know they can have their pick of bright and motivated students. Ms. Mbugua, the Kenyan university student, worked for as little as $4 a page. She said she began carrying a notebook, jotting down vocabulary words she encountered in movies and novels to make her essays more valuable. Contract cheating is illegal in 17 states, but punishment tends to be light and enforcement rare. During her best month, she earned $320, more money than she had ever made in her life. The New York Times is identifying Ms. Mbugua by only part of her name because she feared that the attention would prevent her from getting future work. We strongly recommend using all 650 words, though you are not required to do so. If you’re well below that limit, it’s worth asking yourself why your personal statement is so short. Check it against the outlines we’ve worked through in this post. Has your essay demonstrated change over time, or personal growth? The question is how she’s going to demonstrateâ€"through her football fandomâ€"that she is a mature and thoughtful person who will be a good member of any college’s community. As you saw in the prompts above, we’re big advocates of beginning with a particular story or anecdote. This is NOT the only way to start an essay, but it’s a classic one. Journalists call this a “lede”â€"it’s a hook that brings the reader into a wider topic. Your essay will always go beyond the anecdote, but an anecdote offers a reader an easy, smooth way into your personal statement. There are a number of ways to approach freewriting, and all of them are meant to keep you limber, loose, and free. Is there a prevalent belief in your family or community with which you disagree? Perhaps you’ve told a story but forgotten to reflect on it. The important thing is to ensure that you’ve fully inhabited each ‘element’ of the successful Common App Essay, as noted in this guide.

How To Write An Example Essay

How To Write An Example Essay Identify whether making direct quotations is common. Finally, I repeat, this is NOT a trial lesson or whatever. This article gives a detailed view of writing an excellent essay. Make your essay organized and structured with an easy essay writing steps. To have an idea, you can also look into essayzoo samples as it provides the best example of how to write an essay. to paraphrase or rewrite full length essays and articles or to find new ways to express simple phrases, sentences or single words. Whether your goal is to remix textual content for a website, term paper, business document, email or tweet, Paraphrasing Tool will do the trick. An effective essay should be aligned with good ideas, examples, and will have no grammatical error. Therefore re-reading is a must point at the end of essay writing. After choosing the topic and sorting your thoughts into the category will help in the creation of a thesis statement. Get the dissertation writing service students look for these days with the prime focus being creating a well researched and lively content on any topic. That is perfect to see, thanks for the share academic coursework writing service is the best for the students. Present your ideas in a coherent and organized way. A thesis statement is a good start, as is beginning with an outline. The thesis statement must be captivating and must have a focus on the primary point of your essay. The thesis statement of your essay will have two parts. The first part will state the main topic, and the second part will depict the discussion point in the essay. From Class 9 to 12, all students need to seek information from the below table. The researcher builds a complex, holistic writing dissertation best methodology services picture, analyzes words, reports detailed views of others. Level of power is the set reported in detail how a text that you may have altered in that kind of good writing. Use the dropdown arrow to show the end of the source documents. It is what you write the last ten years efciently I am grateful to those you still need to be yourself. Try not to bounce back and forth between ideas or randomly bring in other authors’ ideas without explanation. Use headings or transition sentences to shift from one argument to the next. Anyways I told her in advance I'm not writing 500 words on why I NEED to attend her wedding, spend my own money on plane tickets/hotels, and buy her a present. This has really rubbed her and my parents the wrong way. She's said that to keep things fair if I don't fill out the RSVP correctly I won't be saved a spot. Then my parents said if I don't show up I'm going to be in big fucking trouble with all our relatives so just write the essays. Following is the table through which you will get all the information related to essay writing. In a paper of this length, organization is key to making a concise and convincing argument. Each paper will be carefully crafted according to individual requirements and will be written from scratch. When working on the paper, it is not needed to include each idea or fact that you have gathered from the sources. You need to take only the most important information and make sure that you do not repeat the same ideas repeatedly. Following is an abnormal and persistent fear of being criticized will eventually be their reviewers and academic well being. However, experts also assisted her with the service of the theory from the start. Col. Order of entry is stimulating, and he accepts that his father's obtain, and in sentences. However, this becomes problematic if in the former. When it comes to the sentence structure, the sentences should be brief, clear, and concise without any lengthy or flowery structures. As a rule, the average number of words needed for an IB extended essay is 4,000, so make sure you meet this word count limit. Revision and editing after the writing process is a must in order to get a high-quality paper deserving an excellent grade. Composing a rough outline or coming up with an extended writing plan can greatly help you within the very writing process. Outline also helps one to create a specific and clear plan how the topic will be discussed, analyzed, and evaluated.

Sample Sat Essay Prompts

Sample Sat Essay Prompts You won’t remember any of it, it will drain all of your energy, and you only get one reference and viewpoint out of it. Read the intro and conclusion so that you get the gist of their argument. Pick a chapter from the contents page which looks like it’s relevant to your essay. Once you know exactly what the question is asking of you, do a quick brainstorm to map what you already know about the topic and what you need to find out. They’ll mess up your sleep pattern, you’ll ruin your entire next day, and you’ll likely produce work that a 5-year old would be quick to disown. Often your argument will change over the course of the essay, and you’ll need to alter your intro accordingly. This is like doing your introduction all over again, but with slightly nicer words. Once you’ve clarified all the terms, you can start to put together your arguments and write the essay. Just like in school, where writing assignments give one a grade, in the job market, skills in writing puts one ahead of other job seekers. Having the ability to write clear and grammatically correct letters, and knowing what you are talking about makes you an ideal candidate. Writing an essay plays a crucial role in learning other than passing a class. As above, find relevant references and follow them up. Due to time constraints, I only audited this course. I found the content engaging and easy to absorb. New students will find this course very useful in learning and developing basic and essential essay skills. After this, you are ready to write the last part of your essay, which is the conclusion. Here, you will emphasize the points or arguments discussed in the main body. Your initial writing attempts won’t be your final draft so don’t get too caught up in producing a final piece of work at this point. You will be asked to write an essay based on content you have learnt in class. Unlike reports, essays do not include headings so the links between paragraphs should be clear for the reader. Once you are familiar with these sections, brainstorm and map out key points that you will cover in each section. Once you have a fair idea about your essay topic, start writing up your essay. Conclusion are actually these easiest part of the essay to write. Explain why the example supports your argument â€" this links it back to your topic sentence and thesis(the L part of a T.E.E.L Structure). The topic sentence â€" You use this to introduce the subject matter of the essay and locate it in the logic of your argument. In the last part of our Guide, we looked at how essays work and discussed the structure and planning of an essay. You may also provide a synopsis as you close your essay. You can then proceed to write the introduction, in which you can give an overview of your essay’s main body. The introduction will let the reader know what to expect from your article, and it can also give some background information. Writing an essay also gives one an added advantage in the job market. If you haven’t read it, you should go check that out first. In this part, we’ll get into the nitty-gritty of writing the essay and give you some tips for producing Band 6 responses in exam conditions. The Introduction sets the scene for the essay and gives the reader a clear idea of what they can expect. A good introduction briefly introduces the topic and gives signposts to the main points that the essay will address. Good essays are presented in a clear and logical format.

General Essay Writing Tips

General Essay Writing Tips Then, you can easily see a clear picture and organize the information you have properly. On one hand, you have to be attentive and precise. On the other hand, do not exclude your creativity from the equation at all. You should enjoy writing it instead of trying to meet the required word count. Would you read your essay with excitement if someone else gave it to you? If the answer is negative, try to change your approach. I won't say that my essay is something extraordinary, an average quality I guess. But it still is a lot better than the one I tried to write and failed. This is the first time I'm using this service but everything went smoothly. It is very hard for me to write in English as my native language is Spanish. Thank you for making my writing look a lot better. The main idea of an expository essay is that you need to become a real expert on the topic of your project. It means that your task is to find as many relevant facts as you can. Of course, I could have done it myself, but I was too pressed for time. The deadline was kind of a problem and I got my paper a bit later than I wanted to. But it’s fine, the most important thing is the quality of writing and it is high. It is amazing that now I can get my paper as fast as within only five hours. I’m grateful to my writer because she worked hard to meet my expectations and also to my friend who recommended me this company. Surprisingly, this is one of the most effective services I’ve used so far. My essay looks good and the structure is well-organized. There is nothing I could be disappointed with at this point. The information in the essay is relevant and interesting. I've never used online help before so this is all new to me. I'm glad that the results are satisfactory and I had a great fun cooperating with one of your writers. The more inventive you get with the presentation of your findings and your personal conclusions the better. Use this assignment to show your imagination and ability to explain even the most complex phenomena in an easy and engaging way. One of the pitfalls of writing an interesting essay is using too many unnecessary details. They distract the attention of a reader and makes it hard for her to grasp the main idea. I do not have to search for the material thank to these writers. Thank you very much for taking on such complex tasks. If it were simple, I would not search for an online writer to do it. I’m glad I don’t have to spend too much time on this assignment. I thought I was going to fail this class this time. Start looking for the right verbs and adjectives. The doubts you have about the quality of writing are going to disappear as soon as you take a look at the essay we deliver. It is going to look flawless, having no typos or grammar errors. I can't believe one can write an essay this fast! Thank you for the phenomenal speed and good quality.

Usa Essays

Usa Essays Your Intro should be short and precise and convey what the subject is. The body should cover all the points regarding the topic and the conclusion should connect all the dots. Why because people always attract to read the short essays generally and the range mentioned here is the ideal length. If you want to increase or decrease it then you should take a creative license. At EssayPro, we employ a large team of skilled writers. Their rating is based on previous customer reviews and rates. Before you hire a writer, you can familiarize yourself with his track record in detail. You also need to check spelling, sentence structure and punctuation. Correct all of these on your first draft unless you are making drastic changes which require a significant amount of rewriting. And that’s not all; you can order any paper by simply sending a DM. Be the first one to know about all the EssayPro updates, giveaways, and seasonal discounts for students. Follow our social media accounts to stay updated. We have an absolutely outstanding plagiarism checker, which all of our writers are obliged to use. There are over a dozen types of essays, so it’s easy to get confused. However, rest assured, the number is actually more manageable. Essentially there are four major types of essays, with the variations making up the remainder. Students, here is the list of a massive collection of various kinds of essays in English. No matter where you are from, our list will assist you to the fullest with any kind of essay you need. EssayPro essays are NOT intended to be forwarded as finalized work as it is only strictly meant to be used for research and study purposes. What’s more, our Quality Assurance Team checks every page of content before it is sent to you. Just keep an easy attitude to your assignment if you order it at EssayPro. With the basic fee starting at $7 per page, EssayPro is one of the most affordable services on the web. Our average is $11 per page and we ensure you get top quality papers for that price. We tried our best to create an effortless hiring process. EssayPro does not endorse or condone any type of plagiarism. With your easy-to-use in-app chat, you can keep in contact with the writer. Feel free to pass any last-minute requests or requirements you forgot about to the chosen writer. Meaning, unsatisfied customers also do not need to worry when it comes to a poor quality paper. Click the button on the main page and follow our simple instructions. We bet there is nothing easier than hiring writers at EssayPro. EssayPro has been around for a long time and has gained a good reputation among students. The answer is - yes, using credit cards on our platform is safe and secure. We double-check all the assignments for plagiarism and send you only original essays. Parents, does your student need assistance with essays? Sign up for either ourElementary School Essay Writing,Middle School Essay WritingorHigh School Essay Writingcourse for 1-to-1 guidance. Shorter words are often preferable to longer words, unless there is some specific vocabulary that you need to include to demonstrate your skill. Short to middle length sentences are almost always preferable to longer ones. And over-long paragraphs tend to demonstrate that you are not clear about the specific points you are making. If you choose to use a printed copy of your writing, you might find it useful to use a different pen so that the corrections and alterations are clearly visible. Check sentence structure, spelling and punctuation as you revise. 24⁄7 customer support to those who have any questions or concerns regarding the writing service. On Instagram, we share the freshest student memes daily!

Essay

Essay The language of the question, especially the directive words, will indicate the type of essay and suggest an appropriate structure to follow in your essay. More information on directive words is contained in the QUT cite|write booklet . Logically structured body paragraphs which include supporting evidence from academic sources. Shorter words are often preferable to longer words, unless there is some specific vocabulary that you need to include to demonstrate your skill. Short to middle length sentences are almost always preferable to longer ones. And over-long paragraphs tend to demonstrate that you are not clear about the specific points you are making. Of course, these are general points, and there may be some occasions, or some subject areas, where long paragraphs are appropriate. Examples of this type of essay include compare, compare and contrast or differentiate questions. In this structure the similarities and/or differences between two or more items, for example, theories or models, are discussed paragraph by paragraph. Your assignment task may require you to make a recommendation about the suitability of the items you are comparing. A different pattern would be to use a paragraph to present and describe an idea/piece of evidence/quote/stage of argument, then to use the subsequent paragraph to explain its relevance. sensible ordering of material, to support and the development of ideas and the development of argument. The composers Haydn and Mozart, working in the 18th century, tended to write symphonies to fit reliably and closely within what was called ‘symphonic form’. This set out a pattern for the numbers of movements within the symphony, and for the general structure of writing within each movement. The continued popularity of their work today shows that they clearly managed to achieve plenty of interest and variety within that basic structure. It is the argument, and how you decide to present and back up your argument, that will influence your decision on how to structure your essay. In these early stages of your thinking you may not be sure which of your ideas you want to follow up and which you will be discarding. Because when you focus on external approval, you shut down your subconscious, and the subconscious is the source of your creativity. What this means practically is that when you’re trying to write that perfect, A-plus-worthy sentence, you’re turning off most of your best resources. Every once in a while, I would write a really good essay, but mostly I skated by with B’s and A-minuses. Sentences giving further explanation and providing evidence from both the literature and the data, e.g. the case study to support the topic sentence . Examples of this include questions which ask you to discuss, analyse, investigate, explore or review. In an analytical structure you are required to break the topic into its different components and discuss these in separate paragraphs or sections, demonstrating balance where possible. Before you start, it is important to understand what type of essay you are required to write. So, don’t feel you have to make that decision in your head before you write anything. Instead, you can catch all of your ideas, in no particular order, on a sheet or two of A4. Once they are down there it will be easier for you to start to review them critically and to see where you need to focus your reading and note taking. The need to use such a wide range of academic skills is probably the main reason why the essay format is so popular with tutors as an assignment. Whether chocolate is a food or a drug is also unclear. It can therefore be said that chocolate is not a healthy food, but can be enjoyed as part of a healthy and balanced diet and lifestyle. To write a 1000 word essay, ideally you should allow yourself about 3 weeks. You might wonder how you can include your own voice and still sound academic when you are writing about a subject area in which you have little knowledge. Including your voice does not mean that you should say ‘I think’ or ‘in my opinion’. Since Spanish explorers brought back chocolate from the new world, chocolate consumption has become a worldwide phenomenon. Include a reference in the text, where the words or ideas appear, and in a reference list at the end of the essay. Obesity and chocolate consumption seemingly have no proven correlations. Another possible positive dimension to chocolate is a correlation with cardiovascular health. Yet the potential benefits of flavanols in chocolate are currently offset by the high fat/carbohydrate content of most forms of chocolate.

The Basics Of Essay Writing

The Basics Of Essay Writing However, within those guidelines, find room to express something that is uniquely you. Stop trying to write a good essay (or even a “good-enough” essay). Instead, write aninterestingessay, write an essay you think is fascinating. What this means practically is that when you’re trying to write that perfect, A-plus-worthy sentence, you’re turning off most of your best resources. Every once in a while, I would write a really good essay, but mostly I skated by with B’s and A-minuses. After getting an overview of the essay, you will be in a better position to choose a more relevant topic. Of course, these are general points, and there may be some occasions, or some subject areas, where long paragraphs are appropriate. A different pattern would be to use a paragraph to present and describe an idea/piece of evidence/quote/stage of argument, then to use the subsequent paragraph to explain its relevance. The workload is enormous and the study hours are on the increase to ensure the syllabus is fully covered. Shorter words are often preferable to longer words, unless there is some specific vocabulary that you need to include to demonstrate your skill. Short to middle length sentences are almost always preferable to longer ones. And over-long paragraphs tend to demonstrate that you are not clear about the specific points you are making. In group work it may be appropriate to allocate tasks between group members. Whatever the situation, try to think ahead and plan your strategy, bearing in mind the time limit that you have to work within. If you summarise another writer’s views, you must cite the source correctly. Academic writing must be objective in its approach; that is, students are not simply asked for opinions , but to analyse, judge and propose, using evidence. For this reason, the use of the personal pronouns (I, we, you…) should be avoided. And when you’re finished, go back and edit it until it’s “good” according to your teacher’s standards. Because when you focus on external approval, you shut down your subconscious, and the subconscious is the source of your creativity. Begin by brainstorming, sit down, be calm and start a free flow of thoughts and jot down ideas. Narrow your focus and choose an interesting topic depending on the type of essay and purpose so you can create a top notch essay. The middle part of the essay must fulfil the promises made in your introduction, and must support your final conclusions. Failure to meet either or both of these requirements will irritate your reader, and will demonstrate a lack of self-critique and of editing. The composers Haydn and Mozart, working in the 18th century, tended to write symphonies to fit reliably and closely within what was called ‘symphonic form’. This set out a pattern for the numbers of movements within the symphony, and for the general structure of writing within each movement. The continued popularity of their work today shows that they clearly managed to achieve plenty of interest and variety within that basic structure. It is the argument, and how you decide to present and back up your argument, that will influence your decision on how to structure your essay. As with teaching, it is often not until you try to communicate an argument and its evidence that you find where the gaps are in your knowledge or argument. So don’t be afraid of writing down your ideas before they are fully formed, or in the ‘right’ order. The need to use such a wide range of academic skills is probably the main reason why the essay format is so popular with tutors as an assignment. Often with report writing there are many tasks to be done. If you find it hard to come up with an essay topic, ask your teacher for assistance and you will get a topic which you will be required to defend with relevant sources. Essay writing is a daunting affair for most working students today. The difference is that in an essay, the conflict is between different ideas, the change is in the way we should perceive those ideas. You can read my ten best tips for having fun while writing an essay that earns you the top grade, or checkout this presentation designed by our friends at Canva Presentations. Yes, you need to follow the guidelines in your assignment. If your teacher tells you to write a five-paragraph essay, then write a five-paragraph essay!

Essay In English

Essay In English Pick a chapter from the contents page which looks like it’s relevant to your essay. As above, find relevant references and follow them up. This brief guide is intended to provide you with basic tips which will allow you to succeed in undergraduate essay writing. If you follow the advice presented here, your essays will probably be quite good. If you don’t, they might still be alright, but they probably won’t be as good as they could have been. You can expect your essay done within 2-4 hours without any compromises on its quality, however, do ensure the essay length corresponds to the deadline you give to us. We even offer a double guarantee of your writer’s complete interest in completing the order in the best way possible. Start with class resources and then move to library resources. Sometimes, using a certain number of class readings is a requirement. It is also a good idea when defining concepts to use class sources and material. Remember to never… EVER use Wikipedia as a cited source. Reading good journal articles will help you write better by observing how academics develop their arguments. Ask your professor or TA to suggest a couple of well-written articles that you can learn from. Our writing team always seeks excellence in delivering the assignments faster than you expect. We understand how deadlines are serious, and how students value every second. It should include a few general statements about the subject to provide a background to your essay and to attract the reader's attention. It should try to explain why you are writing the essay. It may include a definition of terms in the context of the essay, etc. It should also include a statement of the specific subdivisions of the topic and/or indication of how the topic is going to be tackled in order to specifically address the question. This is like doing your introduction all over again, but with slightly nicer words. Once you’ve clarified all the terms, you can start to put together your arguments and write the essay. You won’t remember any of it, it will drain all of your energy, and you only get one reference and viewpoint out of it. Read the intro and conclusion so that you get the gist of their argument. It is also very important not to procrastinate or put-off writing down your ideas. Write it down right away, or you will forget it. Reading certain things can trigger-off brainstorming in your head, or a brilliant thought, or a criticism. This will also help you get started on writing, since you will have some ideas written down already. This could be the specific time period you are discussing, country/location, specific case, etc. Being specific about the scope of your paper is like an academic safety guard, diminishing any criticisms for not addressing issues outside of your specified scope. The new version of Adobe Reader lets you highlight and insert text bubbles in PDF files, so you can avoid printing them out or typing out your notes. Students can use the suggestions to effectively upskill their drafts. Importantly, students can use the text to target specific areas for development and engage with useful examples. This book is very valuable for any student intending to write an academic essay. It is well structured, provides ample examples, has valuable advice and tips, and is easy to navigate. then it is clear that a balanced essay is required. It is a great way to get a better idea of different topics, concepts, people, and trivia, but not acceptable for an academic paper. Some general things to keep in mind when doing your research is to be careful to stay on topic and always double check with yourself that the research is relevant to your essay. This provides excellent tips to support students structure, organise and develop their academic writing.

The Four Major Types Of Essays

The Four Major Types Of Essays It is very important to elaborate on your evaluation. Don't just write a shopping list of brief evaluation points. Now let us look at what constitutes a good essay in psychology. After writing your plan conduct supplementary reading and refine your plan and make it more detailed. This plan could be in the form of a mind map, a summary table, or by writing a core statement . As you begin to write and research it will probably change. For instance,Hemingway Editorcan review your document to find any confusing or wordy sentences. You can rewrite these to make them easier to understand. Once you and your friend have both reviewed your essay and marked any mistakes, rewrite the whole thing. Just noting that you made some mistakes will not help you learn how to avoid them in the future. If you don’t have any friends who are fluent in English, you can uselang-8.com. Instead make sure you expand on your points, remember, quality of evaluation is most important than quantity. As a general rule make sure there is at least one citation (i.e. name of psychologist and date of publication) in each paragraph. Just type the name and date of the psychologist in the search box and click on the 'cite' link. In simple terms every time you cite/refer to a name of a psychologist you need to reference the original source of the information. The reference section is the list of all the sources cited in the essay . Finally, only repeat citations when it is unclear which study / theory you are discussing. Critical Evaluation - arguments should be supported by appropriate evidence and/or theory from the literature. Evidence of independent thinking, insight and evaluation of the evidence. Each paragraph should comprise a main theme which are illustrated and developed through a number of points . Repeating citations unnecessarily disrupts the flow of an essay. When you have finished the first draft of your essay you must check if it 'flows'. This is an important feature of quality of communication . Introductions are very important as first impressions count and they can create a halo effect in the mind of the lecturer grading your essay. If you start off well then you are more likely to be forgiven for the odd mistake later one. Highlight the major issues which “lie behind” the question. Let the reader know how you will focus your essay by identifying the main themes to be discussed. Identify the subject of the essay and define the key terms. Evidence suggests psychoanalytic therapy works best if the client is motivated and has a positive attitude. An essay plan can help you work out how you will answer the question and which information you will use. Reading your essay allows your lecturer to assess the degree to which you have engaged with learning and transformed information into knowledge. It encourages you to develop a formal, disciplined approach to writing that communicates clearly and with authority. It allows you to practise and develop transferable skills that are valuable to you not only while you’re a student but also when you graduate and have to write in a professional role. At the end of the conclusion, you can get a little personal and express your own views on the subject. Keep this section of the conclusion brief and make sure it does not argue with the tone and content of the body of your discursive essay. Amazon and the Amazon logo are trademarks of Amazon.com, Inc, or its affiliates. We also participate in other affiliate advertising programs for products and services we believe in. Learning a new language is certainly an ambitious task. There are so many small details to learn, and the process takes a lot of time and commitment. Lastly, there are some fantastic online resources that can help improve your writing.

Integrating Writing

Integrating Writing You need to go beyond just describing and summarising, you must critically analyse the topic. While writing an essay is a subjective exercise, you need to have background information to support your arguments. This helps in convincing your readers about the point that you are pushing for. Unless you are a truly good writer, your best and enthusiastic writing will be about activities that actually took place. Write a composition about your lifestyle that shows your character. This is important because if your grammar is poor, it will be hard for your essay to be understood. You need to employ the art of using the perfect tense. Tense is the backbone of all writings and many students fail here. They might have the best ideas or points, but their tense will undo all these. As you write your essay there several things that you should put in mind if you want to write the best essay. The only thing that changes for each essay is the length and complexity of the project. If you want to produce good essay writing, you need your English Grammar to be clear and correct. You may have to present your argument for the essay under broad themes like ‘economic’, ‘social’, ‘political’ or ‘religious’ reasons. Make sure you understand which theme suits each of your points, then group your all points on the same theme in order of importance into a separate paragraph. You have to use a certain structure when writing an essay; especially if you want to have a perfect ending. You have to follow a certain procedure so that you can end your essay without leaving your readers in suspense. There is no way you can write a perfect end if you do not have the beginning and the middle. Your conclusion depends especially on the middle part of an essay. Discover how your own writing can progress and grow through gaining an insight into other writers’ minds and lives. This book covers every aspect of academic writing for College, University and Secondary students. We love how simple, honest and clear his instructions are and believe you will complete your writing task much more confidently with his advice. He believes that the plan for any type of essay is the same but how you approach essay writing is critical. You need to adopt the right technique to ace the art of essay writing. This article intends to provide a step-by-step approach of writing a good essay. A step-by-step approach to master the art of essay writing. It is by reading other writers, that we develop our own ideas and unique style. The examiners tend to evaluate your essay on the basis of its structure, grammar, clarity and development of ideas. Essay writing forms a crucial part of various competitive exams. One of the factors that you should consider is the purpose of your essay. If the essay is about college application you need to put this in mind as you ponder of ideas for your essay. That is why you need to know how to write your beginning and the middle before you can draw the best conclusion. An essay is basically a piece of writing composed of a coherent set of ideas related to a particular topic. The purpose of writing an essay is to analyse a given subject and form an opinion on it. At Summer Boarding Courses, we understand that English Grammar can sometimes be very confusing and unintuitive. After the introduction add further paragraphs to build your argument, make the most important points first. Remember the way these points are ordered makes your argument clearer to the reader.

Integrating Writing

Integrating Writing You need to go beyond just describing and summarising, you must critically analyse the topic. While writing an essay is a subjective exercise, you need to have background information to support your arguments. This helps in convincing your readers about the point that you are pushing for. Unless you are a truly good writer, your best and enthusiastic writing will be about activities that actually took place. Write a composition about your lifestyle that shows your character. This is important because if your grammar is poor, it will be hard for your essay to be understood. You need to employ the art of using the perfect tense. Tense is the backbone of all writings and many students fail here. They might have the best ideas or points, but their tense will undo all these. As you write your essay there several things that you should put in mind if you want to write the best essay. The only thing that changes for each essay is the length and complexity of the project. If you want to produce good essay writing, you need your English Grammar to be clear and correct. You may have to present your argument for the essay under broad themes like ‘economic’, ‘social’, ‘political’ or ‘religious’ reasons. Make sure you understand which theme suits each of your points, then group your all points on the same theme in order of importance into a separate paragraph. You have to use a certain structure when writing an essay; especially if you want to have a perfect ending. You have to follow a certain procedure so that you can end your essay without leaving your readers in suspense. There is no way you can write a perfect end if you do not have the beginning and the middle. Your conclusion depends especially on the middle part of an essay. Discover how your own writing can progress and grow through gaining an insight into other writers’ minds and lives. This book covers every aspect of academic writing for College, University and Secondary students. We love how simple, honest and clear his instructions are and believe you will complete your writing task much more confidently with his advice. He believes that the plan for any type of essay is the same but how you approach essay writing is critical. You need to adopt the right technique to ace the art of essay writing. This article intends to provide a step-by-step approach of writing a good essay. A step-by-step approach to master the art of essay writing. It is by reading other writers, that we develop our own ideas and unique style. The examiners tend to evaluate your essay on the basis of its structure, grammar, clarity and development of ideas. Essay writing forms a crucial part of various competitive exams. One of the factors that you should consider is the purpose of your essay. If the essay is about college application you need to put this in mind as you ponder of ideas for your essay. That is why you need to know how to write your beginning and the middle before you can draw the best conclusion. An essay is basically a piece of writing composed of a coherent set of ideas related to a particular topic. The purpose of writing an essay is to analyse a given subject and form an opinion on it. At Summer Boarding Courses, we understand that English Grammar can sometimes be very confusing and unintuitive. After the introduction add further paragraphs to build your argument, make the most important points first. Remember the way these points are ordered makes your argument clearer to the reader.

Integrating Writing

Integrating Writing You need to go beyond just describing and summarising, you must critically analyse the topic. While writing an essay is a subjective exercise, you need to have background information to support your arguments. This helps in convincing your readers about the point that you are pushing for. Unless you are a truly good writer, your best and enthusiastic writing will be about activities that actually took place. Write a composition about your lifestyle that shows your character. This is important because if your grammar is poor, it will be hard for your essay to be understood. You need to employ the art of using the perfect tense. Tense is the backbone of all writings and many students fail here. They might have the best ideas or points, but their tense will undo all these. As you write your essay there several things that you should put in mind if you want to write the best essay. The only thing that changes for each essay is the length and complexity of the project. If you want to produce good essay writing, you need your English Grammar to be clear and correct. You may have to present your argument for the essay under broad themes like ‘economic’, ‘social’, ‘political’ or ‘religious’ reasons. Make sure you understand which theme suits each of your points, then group your all points on the same theme in order of importance into a separate paragraph. You have to use a certain structure when writing an essay; especially if you want to have a perfect ending. You have to follow a certain procedure so that you can end your essay without leaving your readers in suspense. There is no way you can write a perfect end if you do not have the beginning and the middle. Your conclusion depends especially on the middle part of an essay. Discover how your own writing can progress and grow through gaining an insight into other writers’ minds and lives. This book covers every aspect of academic writing for College, University and Secondary students. We love how simple, honest and clear his instructions are and believe you will complete your writing task much more confidently with his advice. He believes that the plan for any type of essay is the same but how you approach essay writing is critical. You need to adopt the right technique to ace the art of essay writing. This article intends to provide a step-by-step approach of writing a good essay. A step-by-step approach to master the art of essay writing. It is by reading other writers, that we develop our own ideas and unique style. The examiners tend to evaluate your essay on the basis of its structure, grammar, clarity and development of ideas. Essay writing forms a crucial part of various competitive exams. One of the factors that you should consider is the purpose of your essay. If the essay is about college application you need to put this in mind as you ponder of ideas for your essay. That is why you need to know how to write your beginning and the middle before you can draw the best conclusion. An essay is basically a piece of writing composed of a coherent set of ideas related to a particular topic. The purpose of writing an essay is to analyse a given subject and form an opinion on it. At Summer Boarding Courses, we understand that English Grammar can sometimes be very confusing and unintuitive. After the introduction add further paragraphs to build your argument, make the most important points first. Remember the way these points are ordered makes your argument clearer to the reader.

The Basics Of Essay Writing

The Basics Of Essay Writing Components of a good essay also relate to other communicative skills, such as giving talks or presentations. Often you will be given a word limit, or suggested length for an essay. Use this information to gauge the level of detail, and degree of coverage that is expected. Obviously, an essay of 1500 words will have a narrower focus and will require greater summarizing skills than one of 3000 words. You may be used to thinking of academic essays as documents, pieces of writing, but it’s perhaps more useful to think of an essay as a process. The thesis is a succinct statement of your overall argument. If you introduction is multiple paragraphs long you have more flexibility where you place the thesis. Essentially, a conclusion consists of three main objectives. Firstly, it must summarise the arguments or information that has been presented in the body of the paper. The purpose of the conclusion is to consolidate or integrate the various issues or researched data that have been covered in the core of your paper. Then, it must restate the key points that have been presented â€" and reiterate the thesis statement. Writing essays is structured progressively and I recommend that you use it in this way. However, you will see from the sidebar that the guide is divided into a number of main sections. Click on any one of these and you will see that it’s divided into shorter sections or subsections. So you can either read it straight through from start to finish or you can go straight to the area that’s most relevant to you. A topic sentence is the first sentence in a paragraph, and it summarizes the rest of the paragraph. You can create them first to help you stay on track when writing your essay. When you are first assigned the topic, go ahead and really explore the possible options for your thesis. The more questions you ask before you start writing, the more information you will have to use in the essay. This course is suitable for upper-grade school to adult students who are learning about essay writing or who wish to refresh their writing skills. The short, clearly explained lessons are suitable for those learning English as well - provided they have at least an intermediate English level to understand the lectures. It is your plan that determines what approach you take to answering the question. If you have written your plan properly, you will know exactly what your answer is going to be â€" this is not something that should be decided while you are writing your essay. More importantly, your plan will ensure that you actually answer the question. Everything you write must be related to the question, and without a plan it is all too easy to lose focus and write irrelevant nonsense. This will be immediately obvious to anyone reading the essay and gain you a few marks. Note that markers will penalize essays that are too long. Keeping to the limit tells the marker that you understand what is important in your argument. You may already be quite comfortable writing essays and if so, you will have a definite feel for what works for you. You should pay special attention to Section 4.3 on stylistic conventions, as there is little scope for flexibility on these matters within a particular academic discipline. This is without doubt the most vital part of writing an essay. Read the question several times to make sure you understand what it is asking. First and foremost, you must fully understand what you're being asked and in how much depth you're required to answer the question. Michael says that one of the biggest problems students face when it comes to essays is squarely addressing the topic. Writing Essays takes you through the whole essay writing process â€" from preparing and planning to completion. We are the kids who asked for extra homework when we were in school. You know all of those books you were forced to read in high school? Technical considerations will teach you how to avoid the most common errors that writers make when creating essays. Essay writing is a skill worth perfecting as the techniques you need to master in order to write good essays generalize very well to the world outside academia.

The Basics Of Essay Writing

The Basics Of Essay Writing Components of a good essay also relate to other communicative skills, such as giving talks or presentations. Often you will be given a word limit, or suggested length for an essay. Use this information to gauge the level of detail, and degree of coverage that is expected. Obviously, an essay of 1500 words will have a narrower focus and will require greater summarizing skills than one of 3000 words. You may be used to thinking of academic essays as documents, pieces of writing, but it’s perhaps more useful to think of an essay as a process. The thesis is a succinct statement of your overall argument. If you introduction is multiple paragraphs long you have more flexibility where you place the thesis. Essentially, a conclusion consists of three main objectives. Firstly, it must summarise the arguments or information that has been presented in the body of the paper. The purpose of the conclusion is to consolidate or integrate the various issues or researched data that have been covered in the core of your paper. Then, it must restate the key points that have been presented â€" and reiterate the thesis statement. Writing essays is structured progressively and I recommend that you use it in this way. However, you will see from the sidebar that the guide is divided into a number of main sections. Click on any one of these and you will see that it’s divided into shorter sections or subsections. So you can either read it straight through from start to finish or you can go straight to the area that’s most relevant to you. A topic sentence is the first sentence in a paragraph, and it summarizes the rest of the paragraph. You can create them first to help you stay on track when writing your essay. When you are first assigned the topic, go ahead and really explore the possible options for your thesis. The more questions you ask before you start writing, the more information you will have to use in the essay. This course is suitable for upper-grade school to adult students who are learning about essay writing or who wish to refresh their writing skills. The short, clearly explained lessons are suitable for those learning English as well - provided they have at least an intermediate English level to understand the lectures. It is your plan that determines what approach you take to answering the question. If you have written your plan properly, you will know exactly what your answer is going to be â€" this is not something that should be decided while you are writing your essay. More importantly, your plan will ensure that you actually answer the question. Everything you write must be related to the question, and without a plan it is all too easy to lose focus and write irrelevant nonsense. This will be immediately obvious to anyone reading the essay and gain you a few marks. Note that markers will penalize essays that are too long. Keeping to the limit tells the marker that you understand what is important in your argument. You may already be quite comfortable writing essays and if so, you will have a definite feel for what works for you. You should pay special attention to Section 4.3 on stylistic conventions, as there is little scope for flexibility on these matters within a particular academic discipline. This is without doubt the most vital part of writing an essay. Read the question several times to make sure you understand what it is asking. First and foremost, you must fully understand what you're being asked and in how much depth you're required to answer the question. Michael says that one of the biggest problems students face when it comes to essays is squarely addressing the topic. Writing Essays takes you through the whole essay writing process â€" from preparing and planning to completion. We are the kids who asked for extra homework when we were in school. You know all of those books you were forced to read in high school? Technical considerations will teach you how to avoid the most common errors that writers make when creating essays. Essay writing is a skill worth perfecting as the techniques you need to master in order to write good essays generalize very well to the world outside academia.

Write My Paper

Write My Paper We accept only those experts who can boast their Master’s, Bachelor’s, or Ph.D. degrees. It gives us guarantees that you will interact with pros who know your subject inside out. A particular subject seems too complicated and you spend too much of your time on writing. We are here round-the-clock to answer all of your questions and solve any issues related to our service. All of papers you get at Grademiners.com are meant for research purposes only. We want only the top-grade writers to work on your orders. That is why every candidate undergoes a thorough selection procedure to join our expert team. An academic essay should include relevant examples, supporting evidence and information from academic texts or credible sources. As a rule, we hire English-speaking writers from US, UK, Canada, and Australia. In addition, there are three basic levels of writers. Download the newly written draft and either turn it in or activate a free revision period to make some alterations in-text. If it’s an essay we’re talking about, then revisions are free for two weeks. Sign up to our newsletter and be the first to know about our special offers! We will notify you when you can buy the essay you need at the best price. because they have professional writer research skills, excellent spelling and grammar, and knowledge on relevant software and platforms. It is possible to submit a top-scoring essay on time, even if the deadline is dangerously close. Your custom essay will be deleted in 30 days after the delivery. There is no chance for it to ever appear on the web. Once the payment is done, it will take 15 minutes for our manager to match your order with a suitable writer. We will email you all the details and your personal account information. You should pick your subject when placing an order (we have experts across 40+ subjects), and we’ll pick a writer with qualifications in the chosen field. right now, and a qualified writer will set to work on your assignment in less than 15 minutes. Have you ever found yourself in a similar situation? Keep calm, there is no need to panic and stress out. However, each of them must show a perfect knowledge of grammar. We check the writers’ diplomas to make sure that they have a necessary background. Before inviting a writer to our Team, we check if he/she has a certified diploma â€" it’s a must! Now that you’ve learned how to write an effective essay, check out our Sample Essaysso you can see how they are done in practice. In the end, though, remember that good writing does not happen by accident. If it’s a bigger order, such as a term paper, for example, then revisions are free for up to one month. Your personal details remain confidential and won’t be disclosed to the writer or other parties. Our vision is to be the company that best recognizes and serves the needs of international students around the world. When an order is done, you can enjoy days of free unlimited revisions. A writer will once again run through the final draft and make necessary changes, just as you instruct. The urgency of orders varies from 1 hour to 2 months.

Great Leaders In Their Respective Fields Business Essay - Free Essay Example

In order to be a leader a man must have followers-Dwight Eisenhower. In simplest terms, a leader is one who knows where he wants to go, and gets up, and goes-John Erksine, The complete Life. Leaders are dealers in hopeNapoleon. Real Leaders are ordinary people with extraordinary determinationAnonymous The other word that comes to the mind is leadership which is quiet closely associated with leaders. What is Leadership? Leadership is capacity to translate vision into reality-Warren.G.Benis. Leadership is action, not positionDonald McGannon. Leadership is getting someone to do what they dont want to do, to achieve what they want to achieveTom Landry From the above discussion it can be seen that our research paper revolves around leaders and leadership. The principle aim of this study is to determine the influential leadership competencies that are evident in the successful management of an organisation; highlighting, or otherwise, how a charismatic vision can improve performance. This will be investigated primarily through the opinions of employees representing an organisation deemed successful. Keywords: Leadership, Management and Leaders 1.0 Introduction Sharp and Howard (1996, as cited in Saunders et al, 2003) explain two major reasons for reviewing literature published by accredited scholars and researchers. The preliminary search enables the researcher to generate and refine ideas. This is followed by a critical review, a crucial element of any research project. The purpose of the theoretical underpinning is to convey to the reader what knowledge and ideas have been established regarding the subject matter. Saunders et al. (2003) state that a review of the literature is necessary to help develop a thorough understanding of, and insight into previous research of ones research question (s) and objectives. The following literature review will aim to differentiate between the process of leadership and the position of a leader. Knowledge and ideas of the two will be presented with the strengths and weaknesses highlighted. The importance of explaining this variance cannot be underestimated; confusion between the two exists and is ofte n debated. This review will show leadership to be collaborative; involving cooperation, teamwork, networking and the mobilising of resources; whereas a leader is presented as individualistic, special, with successful figures further examined. Understanding the requirements of leadership and the development of positive leadership skills is arguably the single most important task for society (Krause, 1997); this view is particularly true in the management of an organisation. Leadership in contemporary organisational life has become a pervasive phenomenon.(Storey, 2004: 3.) Storey (2004) believes there are few, if any, hotter topics in management, business and organisation theory at the present time, than leadership. Professor Gareth Jones (ed. The RSA, 1999) asked why, as the 20th century came to a close, are we so obsessed with leadership? Jones believes it is historically fundamental to be so and cites Karl Marx and Charles Darwin as intellectual giants of such a philosophy. It is widely regarded (Bennis, 1989; Conger and Kanungo, 1998; Hodgkinson, 1983; Wright, 1996) that leadership advice is generally, anecdotal and situational, based on an individuals own experiences and beliefs. Leadership has always been recognised as a complex enterprise (Burns, 1978; Hodgkinson, 1983; Knowles and Saxberg, 1971), and as recent studies assert (Kouzes and Posner, 2002; Mole, ed. Storey, 2004), vision and collaboration are now more important characteristics of effective leadership. Management is an organised body of knowledge (Drucker, 1985) and is about seeking order and stability, however, leadership is about searching adaptive and constructive change (Northouse, 2004). Max Weber was deeply intrigued about the leaders charisma and how the affects it has on those around (Conger and Kanungo, 1998), the researcher shares this interest through reading around the array of published literature on the subject. Charismatic leadership obviously represents a percentage of the ever-increasing amount of secondary data available; however, compared to other approaches, this percentage is low. The researcher has a keen interest in the differing styles of leadership used in todays society. Being given the opportunity to establish, which type of style achieves success, in a particular industry, is of great importance to the researcher; is a justification for research, and a personal motivation towards the study. Remember the difference between a boss and a leader: a boss says Go!, a leader says, Lets go!'(Hughes et al., 1999:128) 1.1 Research Qu estion Can leadership offer competitive advantage to corporations on regional basis irrespective of national culture? What are the core characteristics possessed by founders or great leaders those have helped regional subsidiaries in conservative states to achieve sustainability till date? Our main focus is to provide and analyse characteristics those can offer competitive advantage to todays competing organisations worldwide. On the other hand, we are also interested to witness and analyse leadership characteristics or styles or visions those have helped particular organisations enhance long-term sustainability. This is because both these questions and the propositions revolving are complimentary to each other (i.e. leaders with particular characteristics will be incepted in corporate culture offering that particular organisation competitive edge against closest peers) and can enhance the reliability and validity of our analysis and findings. These findings will be translated to witness whether great leaders such as Sam Walton, Michael Dells unique leadership characteristics still prevail on regional basis or just confined to corporate headquarters. In other words, if a multinational corporation has unique leadership skill driven corporate culture will its subsid iary in conservative business environment such as Middle East share the same or differ? If it does then leadership offers competitive advantage irrespective of cultural and regional bias. 1.2 Background Leadership should be viewed as achieving goals through people; furthermore, all managers are leaders so should act accordingly (Armstrong, 1990). However, if managers are to achieve optimum results then there is a need for them to understand the nature of leadership before establishing a suitable style. Leadership must be grounded in principles, which are properties of the universe (Covey, 1992). According to Covey (1992), there exist four levels of principle centred leadership with key principles: Organisational Alignment. Managerial Empowerment. Interpersonal Trust. Personal Trustworthiness. Mahatma Gandhi (below) once said seven things would destroy us, Covey (1992) attempted to relate this statement within the leadership framework. Many lessons were drawn from Gandhis life, and could be used to develop a leadership framework to bring the moral and spiritual dimension to leadership and guide employees to a higher standard (Nair, 1994). Simple methods such as personal observation and a commitment to the truth allow a leader to see things as they really are, understanding the true needs of the followers they are leading (Nair, 1994). Leaders need to develop their own values, by reading scriptures, the New Testament, words by Gandhi, etc. (Giuliani, 2002). If the leader fails to uphold values of his society, or the values to which his society aspires, he is unworthy of that uncommon honour which the leader represents.(Atherton, 2003: 114). The development of leadership has long been on the agenda globally; Alimo-Metcalfe, Beverly and Lawler (2001) reported the findings of a study of public and private sector organisations. Employees were constantly fending off lies and felt their opinions and feelings were not being sought. A key recommendation from the findings was the development of in-house leadership skills. Leadership is like athleticism, that is one has to stay in shape. By handling crises as they occur, they may one day be conditioned to handle the worst kind of test (Giuliani, 2002).Giuliani (2002) discusses leadership principles that have proved successful to him in a distinguished career; he is convinced that leadership is not exercised in a vacuum, independent of their individual past. This, of course, is quite the contrary of much leadership literature; certainly affirming words. Giuliani (2002) believes a leaders approach must be formed from the raw material of his or her own life, because leadership does not simply happen, however, can be taught, learned and developed. Much of Giulanis (2002) theories on leaders and leadership include articulate advice on the many issues involved. However, not all of the principles should be adhered; Giulani advocates keeping expectations low at all times so th at the leader looks good when results turned out better than expected, under promise and over deliver is how he put it. The notion flip-flopping is rarely recommended throughout much of the literature, this means changing your mind as a leader. It is not a sign of weakness; moreover, it is an indication of intellectual honesty (Giuliani, 2002). Giuliani (2002) seldom highlights the current concepts of leadership, however does offer much quality in regards to some key aspects of the subject, with certain characteristics being given individual chapters. Preparation is a major rule in leadership, and stays with us our entire lives; without it, there can be no leadership. A career of relentless preparation means leaders can borrow from their other contingency plans (Giuliani, 2002). When selected for a position of leadership, do not believe you were selected by God,(Giulani, 2002: 100). It is apparent how James Stokesburys words are so accurate when he expressed how leadership always remains the most baffling of arts, and one of the highest and most elusive of qualities; it will remain an art (Stokesbury, ed. Waddell, 1994). 2.0 Literature Review 2.1 Leadership offering competitive advantage Despite their best efforts, a significant number of firms are still a long way from having the leadership capacity they need to excel today (Kotter, 2001). Though many may be moving in the right direction, progress seems to be coming very slowly (Yukl, 2002). In some cases, firms are clearly making no progress at all (Bennis Robert, 2002). Just as vision helps leaders to produce change that eludes managers and bureaucrats, powerful ideas can transform situations that are impervious to programs, tools, or simplistic advice (Mintzberg, 1994). New ideas are what we need or, more precisely, new ways of thinking about some very basic issues. It would help greatly if we could take the concept of the professional manager who can manage anything and drive a stake through its ever so resilient heart (Bennis Robert, 2002). That concept is still very influential today, despite some peoples efforts to demonstrate the problems with it. It haun ts MBA education (Yukl, 2002). It influences how managers think about their careers (sometimes in most destructive ways). It is used to justify tragic staffing decisions, some of the more outrageous acquisitions by raiders, and many of the least successful diversification efforts seen in the last two decades (Kotter, 2009). Unlike management, the requirements for leadership include some things that are very situation-specific and that tend to take time, often much time, to develop (Storey, 2004). This is why no one has ever dreamed of suggesting the concept of the professional leader (Mintzberg, 1994). Of course, all this does not preclude the existence of a few unusually broad and talented people who can move easily across industries and companies (Bennis Robert, 2002). There will always be some people like that. But they will always be rare (Mintzberg, 1994). And even those people will have limits to what they can manage (Kotter, 2001). For the foreseeable future at least, mos t managerial jobs will have a leadership component to them. Big jobs will usually require a lot of leadership (Bennis Robert, 2002). It is time we explicitly recognize that in the way we think about those jobs (Storey, 2004). When we do, it will have a powerful impact on how we staff managerial jobs and on how we go about developing people for those jobs (Mintzberg, 1994). It will also shape (for the better) how we think about business strategies, especially regarding acquisitions (Yukl, 2002). Mention the word leadership, and the vast majority of folks will think of Gandhi or Churchill or Iacocca. In doing so, they raise the concept to a level where it seems relevant to a handful of people at most (Kotter, 2001). Thinking that way, the young manager doesnt try to develop her own leadership potential, because, after all, she realizes that she is just a mortal and was surely not born a leader (Mintzberg, 1994). Thinking that same way, her boss does nothing to develop that potential either (after all, the boss rationalizes, the kid is not a young Iacocca). The same boss also does not worry about leadership when recruiting (finding the next Leader, he points out, is surely the CEOs job). The overall effect of all those actions is obviously enormous (Storey, 2004). Leadership, with a small 1, is of incredible importance in todays world. (Mintzberg, 1994) Its cumulative effect often makes the difference between dreadfully stifling and unresponsive bureaucracies and lively, adaptive organizations (Kotter, 2001). At the level of a single individual, it sometimes occurs in such a subtle way that we dont even notice it (Storey, 2004). That is especially true if the vision is borrowed (developed not by the individual but by someone else) and the number of people who must be led is very small, as is so often the case (Yukl, 2002). A firm that has taken the time to develop practices and programs that build strong management teams able to provide a business with effect ive leadership has a most powerful source of competitive advantage today (Kotter, 2001). And even if a firm is competing against a very rich and very large corporation, if that competitor does not have comparable practices, my research suggests that it may well require a decade to develop the conditions that can sustain those practices (Yukl, 2002). And during the 10-year period, the firm with strong leadership has a chance, in a truly competitive environment, to pulverize the competition (Storey, 2004). The problem today is that many people consider these issues either esoteric (e.g., leadership is about Gandhi and Churchill) or personnel trivialities (e.g., recruiting), or possibly both. That is, they fail to see that the business environment today has, in a sense, democratized leadership, making it relevant not for the few but for the many (Bennis Robert, 2002). They also fail to recognize (or refuse to acknowledge) that whether the many are prepared for the leadership challenge is directly a function of core organizational practices, not peripheral personnel programs (Storey, 2004). And in the broadest sense, they fail to realize that what we are discussing here is how a changing business environment is shifting the bases of competitive advantage, and thus of what will be required to excel in the future (Yukl, 2002). 3.0 Secondary Research-Empirical Evidence 3.0 Corporate Leaders In this section we will sketch the philosophies approaches, which were followed by four great corporate leaders. This will help us to differentiate in built leadership skills and those that can be acquired through training and coaching or team work. The literature review provides characteristics of past leaders who characteristics could be viable in 21st century but can have some pitfall with the fast moving 21st century corporate world (Krames, 2003). To remove this bias we would look in short in lifes of some corporate leaders. They are John. D. Rockfeller Sr, Sam Walton, Jack Welch Michael Dell. There are many Great corporate Leaders other than these four e.g. Andy Groove, Bill Gates, Herb Kelleher, Percy Barnevik etc. The reason to choose these is just Random Sampling but has chosen Rockfeller to see whether leader characteristics changed/remained same with time. Most of the biographies about the leaders is taken from the book What the Best CEOs Know (2003) written by James Krames 3.1 John.D.Rockfeller Sr He was born in the year 1839 and raised in the strictest Baptist faith (Krames, 2003). He was greedy from his childhood as he used to buy candies from the shops sold them to his siblings at a profit. After finishing his basic schooling entered a job as an accountant at the age of 16 (Krames, 2003). Along with an Associate a Chemist founded the first refinery in Cleveland in 1863 and named it as Standard Oil. Standard Oil grew at a rapid rate as Rockfeller reinvested his profits kept the cost wages as low as possible (Krames, 2003). He never liked to be in public and the only place people found him was in his office. He was never seen in the Oil regions (Bass, 1985). Rockfellers vision was that he knew by controlling refining he was going to be the King in the oil segment but at the same time he started Vertical integration i.e. controlling the chain from extraction- Refining (Krames, 2003). Rockfellers strict Baptist faith made him despise personal luxury drove him to reinvest all his profits (In 1886 Net profit = $15 Million/year). When a new distillation Method came in 1875 he quickly decided to do refining in only three of his outlets to improve Economies of Scale (Krames, 2003). He always had one more philosophy which he followed and took Standard Oil to success was that When in a sector not much happens you can achieve success by grabbing the Distribution Channel (Bass, 1985). 3.2. Sam Walton There is only one boss. The customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere elseSam Walton. Most everything Ive done copied from someone elseSam Walton. Sam Walton regarded as one of the greatest Entrepreneurs of the 20th Century who founded Wal-Mart the worlds largest company (Wal-Mart topped the list of Fortune500 companies in 2002 (Krames, 2003). Sam born in Oklahoma to Thomas Walton a farmer cum banker who taught Sam that Success= Work+ Work + Work (Bathory, 1978). Sams taste in retailing grew when he seldom visited his family owned small store during the holidays. After graduating from college he started as a Management Trainee at J.C. Penney Management for $75/month (Krames, 2003). He always wanted to open his own business so took franchise of Ben Franklin who was number two to Sterling stores (Bathory, 1978). He used to spend much more time in Sterling store studying their displays, comparing prices annoying its owner. In 1962 first Wal-Mart store was opened based its model on Discounting+ location of store in rural areas (Bathory, 2978). When it came to learning there were no limits to Walton (Krames, 2003). He studied competitors prices, merchandising techniques to improve his own store. His one of the philosophies was To improve something everyday (Krames, 2003). He created a culture of partnership in Wal-Mart, which is give employees share of profits; Voice and then they will work hard. He said Learn from competitors but remain faithful to your company vision which was discounting (Bathory, 1978). 3.3 Jack Welch I never associate the word passion with manager, and I have never seen a leader without it. Jack Welch You have got to have incredible energy to lead any organisation. You have got to be on fire, if you will. Jack Welch. John Frances Welch was born in Salem Massachusetts in 1935 (Krames, 2003). He completed his M.S PhD from the University of Illinois in Chemical Engineering. Jack Welch mentor was his mother who taught him the mixture of unconditional love and to set very tough standards for achievement which brought best in him as well as in others (Welch, 2001). His greatest break was to grow up in an atmosphere in which there were a lot of team sports (Krames, 2003). He learnt from that winning is about having the very best people . When Jack Welch joined GE its revenues were $25 billion and when he stepped out it showed $130 billion. He cr eated a Learning culture in GE. His approach to create an Authentic-learning organisation was as follows (Welch, 2001): Import best ideas into your organisation. Reward those who bring the best ideas celebrate the new ideas i.e. put it in GE magazine. During his tenure of 20 years in GE spend almost 1 billion on training learning (Krames, 2003). Welch introduced some new concepts such as 4Es of Leadership (Energy, Energize, Edge Execute) six-sigma concept in Quality control, which he also made mandatory for all professionals in GE to learn (Krames, 2003). His legacy still prevails after his retirement (Summer 2000 a publisher paid $7 million to publish his memoirs). 3.4 Michael. S. Dell From the start, our business- from manufacturing to sales- was oriented around listening to the customerMichael Dell. Michael Dell was born on 23rd February in Houston Texas, USA (Krames, 2003). He published his first product catalog at the age of 12 (Krames, 2003). He attended the University of Texas at Austin to become a doctor but dropped out at the age of 19 and started Dell Computer Corporation. At the age of 27 he was the youngest CEO of a Fortune 500 company (Krames, 2003). His strategy vision was based on keeping customer needs preferences at the central stage (Chandler, 2004). His once said, Managers cant force their philosophies or views in the market place but learn from market make products accordingly. He created a culture Involve customer in every thing organize people to satisfy them (Krames, 2003). 3.5 Past studies and derivation of common characteristics in corporate leaders J.Krames in his book What the Best CEOs Know, 2003 gives five basic characteristics a leader should possess in order to transform any business, which he found in seven exceptional leaders like Jack Welch, Bill Gates, Michael Dell, Andy Groove three more. The common characteristics which all these four well-known corporate leaders possess are as follows: Star t with a view of the market place create an organisation focused on satisfying customer needs They possess an evangelical leadership gene. In other words they are devoted committed to a cause/philosophy. They understand the critical role of culture know how difficult it is to bring a cultural change. Create next generation products, solution etc. Implement the best ideas regardless of their origins. Henry Mintzberg in his article book The fall Rise of Strategic Planning, HBR, January 1994 urges that the middle level managers are crucial in the organisation as they are the only link between the lower and the top management. The middle level managers according to Mintzberg are closer and possess more information about whats happening outside the organisation than the top management personnels. Mintzberg (1994) then urges that the strategies made by the middle level managers are deliberate (planned) and those made by top management /leaders/ strategic thinkers are em ergent. The environment outside the organisation is not stable it always fluctuate thats why Mintzberg says that deliberate strategies are good for inside the organisation but for outside the organisation strategies should be emergent and should be made by strategic thinkers i.e. leaders. The role of middle level managers should be to provide sound information to the strategic thinkers through his analytical technical skills. Bottom line: From the literature review above its clear that motivation (self and team), understanding sub ordinates and other peers, ability to control people, self confidence and building a team are the five most important characteristics required by a leader. These are the five pillars sketched by Goleman (2004) for Emotional Intelligence. If we look at the corporate leaders of 21st century we can easily differentiate the leadership styles of majority of them Example Rockfeller Sr, Michael Dell and Sam Walton can be termed as charismatic while Jack Welch lies in the transformational leadership domain. This can be mainly due to the fact that the first three were entrepreneurs while the later was more of in-house leader of General Electric. James Krames on other hand provides a theoretical framework defining the key common characteristics in corporate leaders. Krames (2003) has narrowed down the broader characteristics define by other academics like stakeholder or customer centric focus i.e. concern about society values as uttered by Gandhi. The other elements such as understanding role of culture is similar to building a team as its truly said organisation doesnt has culture but itself is culture. A visionary attitude found in most leaders such as Michael Dell, Rockfeller Sr, Bill Gates and more is one of the symptoms of charismatic leadership style. 4.0 Primary Research-Leadership creating competitive advantage discussion From the above secondary research deck we have analysed the common leadership characteristics present in todays corporate leaders such as Rockfeller, Jack Welch, Sam Walton and Michael Dell. This surely answers one of our research questions related to understanding characteristics those make up a great leader. Now, we would like to understand whether these unique characteristics have provided long-term competitive advantage to organisations such as Dell, Exxon Mobil, Walmart etc. A respondent size of 50 business students in UAE are selected as sample to understanding the current status of organisations those were or are represented by corporate leaders such as Rockfeller, Jack Welch, Sam Walton and Michael Dell on regional basis. Sr No Questions Yes No   1 Do you feel ExxonMobil, Dell, Walmart and GE are market leaders in respectively segments globally? 100% 0%   2 Do you feel Jack Welch, Rockfeller, Michael Dell and Sam Walton incepted long-term leadership vision in their respective enterprises? 100% 0%   3 Are these organisations mentioned above are still run on leadership visions incepted by great leaders or need some restructuring 100% 0%   4 Do you feel Middle East business subsidiaries of ExonMobil, Dell Corportation share the same leadership vision and culture as headquarters 95% 5% Organisation as family In fluxed self confidence across all organisation level High spirited motivation Understanding micro and macro factors 5 What is one thing that you feel is good in these corporations or their great leaders style? 35% 15% 15% 35% Thus from the above short survey it could be seen that great leaders such as Sam Walton, Michael Dell have created visionary organisations i.e. long-term sustainable corporations via inception of their unique leadership characteristics across corporate culture and appoint top management executives those will always adhere to the same. Thus leadership surely creates competitive advantage and great leaders or founders characteristics shape up the corporate culture elements which remain forever. Even after great leaders such as Sam Walton pass off Wal mart still dominant the global retail segment. This is predominantly because Sam Walton incepted leadership culture or characteristic of Walmart as complete family business and which is still prominent in the corporation (2010). As part of corporate culture Oneness across Walmart recruitment of right candidate that will perceive the company as family is primary to the organisation and shapes up the primary business strategy. In the similar fashion if we take the example of Dell Corporation, the founder and CEO Michael Dell has the ability to control individuals. Dell Corporation has one of the most flat and disciplined organisation culture and is build on virtual factory concept. Majority of candidates recruited as required with disciplined people management skill sets. Finally, leadership characteristic of Michael Dell has shaped up the corporate culture and provided Dell Corporation competitive edge against much older peers such as HP and IBM in past 5-10 years. Finally, it could be witnessed that unique leadership characteristics helping organisations to achieve regional competitive advantage irrespective of cultural and other individual managerial perceptions and business ethics. Thus Walmart and ExxonMobil Middle East subsidiaries behave in similar fashion as headquarters or any other regional business unit due to strongly bonded leadership vision and characteristics influxed into corporate culture. 5.0 Propositions Thus it could be seen that unique leadership offers competitive advantage to corporations which could be easily seen from examples of Walmart, Dell Corporation etc from above secondary and primary findings. On the other hand, great leaders possess one or more of the following characteristics which is used to shape up strong corporate culture which will drive a particular organisation towards sustainable competitive advantage (motivation (self and team), understanding sub ordinates and other peers, ability to control people, self confidence and building a team). Majority of great leaders such as Sam Walton, Michael Dell etc recruit personnels/ top management executive carefully aligned with their leadership vision to reduce pitfall on long-term basis. In order to enhance the validity of research it would be great in near future to extend the topic and understand whether unique managerial characteristics can enhance competitive advantage for organisations or not using Kotter skill se ts differences benchmarking matrices. Great leaders characteristics drive unique leadership further enhancing visionary corporate culture helping enterprises achieve competitive advantage. Thus great leaders unique characteristics are so strong and ground rooted that even after their non active participation it stands test of time and helps enterprise achieve regional and international dominance status quo. Thus irrespective of location and regional corporate culture, unique leadership characteristics vision incepted by great leaders such as Sam Walton, Michael Dell etc shape up a regional subsidiary or operations towards sustainable competitive advantage for centuries along with the core business unit i.e. global operations or headquarters.

Why I Shut Down Sweet Briar College, The Historic...

Why to shut down: Sweet Briar College, the historic perspective. John R. Thelin called the period from 1970 to 1980 â€Å"turbulent waters† for all institutions (Thelin, 2011, p. 317). After the golden age, the industry of Higher Education in the U.S. faced the not-so-bright future with a lot of colleges and universities being shut down. Thelin (2011, p. 337) points out that the institutions could have been prepared to handle the steadily declining enrollment, decreased revenues, decline in funding, stagflation, and rising campus maintenance costs if only they picked on the first signs of upcoming financial crisis when in 1970, the share price of the NSMC fell from $140 to $7 over the short period of time (Thelin, 2011, p. 317). However, the universities and colleges of that time were so confident and relied on â€Å"the public image of higher education as a â€Å"growth industry† (Thelin, 2011, p. 318) so much, that they were not monitoring the changing situation and thus, were not fast enough in adopting to new conditions. It does not mean that there were many college closings; vice a versa, some colleges grew, opened new programs and applied for research grants. These colleges adopted the enterprise thinking (Thelin, 2011, p. 337). Enterprise thinking, according to Thelin (2011, p.337), is about making strategic planning decisions based on the available data. One can think that by 2015 institutions of higher education would have learned how to utilize the results of ongoing

Social Marketing and Innovation Trends

Questions: 1. What type of journals I can address to frame my literature review? 2. Do I need to use the idea that I have established in the literature review in part B of my report.? Answers: Introduction The aim of the paper is to understand the issue of malnutrition in children and develop practical application of models, approaches, and techniques in "social marketing" to the identified social problem. The paper discusses how the social marketing plan was developed to promote healthy eating behavior among children and eliminate the issue of children malnutrition using the social marketing framework developed by the commercial marketers. Literature Review A rich literature is available highlighting a high rate of malnutrition among Australian children (Haynes et al. 2016). According to Rosen et al. (2014), many children in Australia have adopted the broad spectrum of different diets as this country has high cultural diversity. The present trends of children diet reflect a gross overconsumption of fast food and saturated fats habitually. A very low percentage of children in Australia are consuming nutrient dense food. The results of poor nutrition include obesity, anemia, vitamin and mineral deficiency diseases (Morris et al. 2016). The reports of Brindal et al. (2014) showed the nutritional consequences of the diet rich in fast food. The study executed focused on the fast food purchasing behavior of the Australian children above ten years. The results showed that 28.3% of this children consumed ready-to-eat fast food once in a week. It further found that the 80.3% the respondents consumed fast food diet in 6 months of the serving taking place. However, the study does not emphasize or recommend any model for promoting healthy eating behavior among children. Brindal et al. (2014) studied that the popular children fast food chains such as McDonald's, Dominos, and Hungary jacks offer food with little nutritional value and high-calorie content. The junior meal of Hungary Jack containing Whopper Junior, small chips and a medium Coke has 30.5g of fat content and 3147KJ calories. With the increase in fast food chain restaurants and being readily available there is a greater shift towards consuming pre-prepared meals. T here is a cultural acceptance of fast food in Australia. A similar study by ODea and Dibley (2014) highlighted that as per the National food intake data many children between the age 10-18 years intake very few servings of foods rich in nutrition such as dairy foods, green vegetables, fruits and whole grains. Further, the study highlighted that the children are consuming foods rich in sugars, sodium, and fats more than the recommended servings. As per the study results, these dietary pattern prevents children from taking vital nutrients. Consequently, it is increasing the risk of chronic disease such as type II diabetes. In Australia, the new cases of type 2 diabetes in 2014 in children (10-14 years) was found to be 3 in 100,000 populations and for children of 15-19 years was found to be 8 in 100,000. Grube et al. (2013) described eating habits healthy or unhealthy once developed in childhood are established by the age of 15, and in due course it becomes habitual. Due to increasing consumption of fast food, there is a growing number of overweight and obese children in Australia. These children continue to stay overweight and obese in adulthood. Further, the study by Olds et al. (2013) highlighted that the children of obese parents remain obese and continue to ignore the importance of healthy eating behavior or staying fit. Some Australian researchers have studied that absence of nutrient dense food is associated with mental illness although the exact relationship was not known. In a large-scale study conducted in Western Australia it was found that the people who highly consumed a western dietary pattern in their childhood that mainly comprised of soft drinks, fast food, confectionary, full fat dairy products; and refined grains commonly had high scores of psychological symptoms s uch withdrawal, aggression and depression (Miller et al. 2014). These studies found that people who have consumed healthy dietary pattern which comprises of vegetables, fruits, legumes, whole grains in their childhood had the lower percentage of psychological symptoms. A similar study by Forbes et al. (2015) revealed that children having breakfast consisting three or more food groups were found with better mental health scores in the adolescence. Researchers investigated that fortified breakfast cereals, milk, and bread are a good source of vitamins, calcium, and other nutrients that enhance the brain function (Choo 2016). As per Burns et al. (2015), the Public Health and the Nutritional Organisational Study the lower socioeconomic groups within Australia have inferior nutritional standards. Random households were selected from Melbourne for this study. It investigated the correlation between the fast food consumption and the financial condition. According to the results 330 households out of 2500 examined were found experiencing the financial crisis. Consequently, these families opted for fast food alternatives instead of healthy food. The study recommended making available health food alternatives at a lower price. Christopher Grant (2015) studied nutritional habits of Aboriginal Australians, and the results showed that 11% of children (2-14) in this community are malnourished and underweight and 35% between 15-18 years are obese. A similar study by Dyer et al. (2015) showed that 85% of these Indigenous children do not intake recommended quantity of vegetables. Another redeeming nutritional factor fo r these groups of children is the physical activity which is more than the required daily average hours. However, the level of physical activity is not balanced with the dietary consumption. Moreover, Indigenous Australians were found with the higher prevalence of Overweight and Obesity. Roberto and Kawachi (2014) argued that most healthy eating campaigns are not successful as they fail to lack elements necessary to induce behavioural change in children. These campaigns mainly help parents in understanding the significance of nutrient dense food in early life. It suggested a need of psychology and behavioural economy to promote healthyeating Based on the literature review it can be concluded that eating habits and patterns in childhood highly correlate with behaviors in the adulthood. Malnutrition in children is a burning problem in Australia. The increasing depth of nutritional concerns warrants large-scale interventions. Therefore, interventions for child malnutrition must focus on behavior change in childhood. There is a need to promote healthy eating behavior in children. Social Marketing Plan In this project, the social marketing plan aims to gain extensive knowledge on the targeted audience. Based on this knowledge a nutrient dense food promoting program for the children is developed the concepts of which can be applied to a broad range of social conditions and health behaviours. Social marketing refers to planning, implementing and evaluating programs developed to bring about a change in the health behaviors that is efficient and sustainable using techniques developed by the commercial marketers (Tobey et al. 2016). This study uses the exchange theory for the purpose of social marketing. The exchange theory refers to voluntary exchange of resources between the consumers and the providers which is necessary for true marketing to occur (Baker and Saren 2016). Further, the study implements four Ps of marketing which are Product, Price, Place, and promotions. In this project, the term Product refers to "behavior change" among the target audience. It refers to the competition relate to the product, the benefits associated with the change in the unhealthy eating behavior among the children, and the needs that the product can fulfill. The team Price refers to the cost that each target audience has to pay regarding effort, lifestyle, money, to engage in the desired behavior change. The term places refer to the perceptions of the target members regarding the place where the products are available or if any barriers are associated with it. The term promotion refers to communication with the target audience regarding the products through a combination of media relations, personal selling, advertising and entertainment (Grnroos 2016). Using standard practices, the study conducted focus group interviews for collecting information from the children (Dilshad and Latif 2013.). The respondents were asked to describe their perceptions about the consequences of eating nutritional food. They were further asked to state the barriers of taking nutrient dense food such as the low-fat dairy food, green leafy vegetables, and whole grains. The interview further focused on the children's preferences in learning about healthy eating behavior and food nutrition. The descriptive information was collected from low-income middle schools students (34) between 11-14 years in Melbourne. The process involved a moderator, two adults, and co-moderator in all the discussion. The interview process was guided by the Extension nutrition specialists. The study included seven focus groups categorized based on grades and gender. The interview process was collected in School, and for each focus group, it lasted for 55 minutes and fully audiotaped . The data in the form of transcripts were codified according to the method discussed in (Silverman 2016). The questions (Appendix) developed using the four Ps methods to the social program were used to summarize the results. From the product related information it was found that most of the participants enjoyed eating fast food due to their satisfaction of food carvings and highly enjoyed the taste of the fast food. Most of the participants loved to eat chocolates, fruits milk, and yogurt. Very few participants enjoyed eating vegetables. The reason for this behavior based on the information provided by the students include convenience in eating yogurt, and fruits, familiarity with the food, and abatement of hunger (mainly found in boys and is not associated with the specific group of foods) and improved physical and scholastic performance associated with whole grains and dairy food. When asked to state generalized benefits of eating vegetables most of them answered in vague terms such as "it is healthy," "they are good for our body." Most common answer derived from the students includes consumption of dairy foods, and calcium-containing beverages lead to strong bones and teeth. No psychological benefits were found from other food groups. It was found that it was difficult for the children to describe what healthy eating is and its benefits. When the participants were asked about stating the cost associated with changing their eating behaviour into healthier one the responses indicated unpleasant taste due to deeply coloured vegetables and non-fat milk. Further, cost issues are high inconvenience in cooking whole grain foods and vegetables as it requires more time and effort, lack of familiarity with low-fat dairy food and other vegetables, dry texture and coarseness of whole grains and unpleasant taste associated with most vegetables (mainly among girls) and milk. Based on the response it is evident that the participants do not perceive that the cost associated with the change in eating behavior is a fair exchange. The recommendations suggested by the respondents for minimizing the cost associated with healthy eating includes- adding chocolate to milk, honey to whole grains, hot sauce or butter to bread, vegetables, cooked cereals, and cheese to vegetables and cereals. Further, the participants suggested that the unplea sant taste of certain food groups can be altered or disguised by serving them with most preferred food groups for example serving cookies with milk and bread, adding vegetables to soup, having cereal or bread with milk. Place related barriers affecting healthy eating choices in these children include misperceptions that nutrient dense food is less available than the fast food, food choices were limited to that purchased by their parents, and items available in the local market, food cooked by the cafeteria workers and food served by their parents in their house. Therefore the two strategies to reduce the barriers associated with place includes changing the food purchasing habits of others particularly parent and improve their food preparation skills and as well as of children as per Woodruff and Kirby (2013). To know the level of interest of the children with regards to food advertisements they were asked to state their preferences when communicating about food products. Most of the participants answered that they like to consume food that is good to taste, visually appealing, readily available, half cooked or ready to eat, convenient to purchase and have high familiarity. Participants described tha t they enjoyed food advertisements that contained humor, the element of surprises that exaggerated everyday occurrences, and informing heath consequences. These participants commonly preferred music videos, radio contests, computer games, cooking shows, as a means of communicating health messages. They mentioned that they mainly receive health and nutrition-related messages from their parents and enjoyed to learn from classmates and when demonstrated by school teachers. They showed a high preference for the school cafeteria, libraries, in health centers, clinics, movie halls, and community parks for receiving the nutrient education. Since the required descriptive information is obtained, the next step is to develop a market plan for increasing the consumption of the nutrient dense food among children in Australia. Firstly, calcium containing food and beverages will be targeted which contains personal benefits such as taste enjoyment, readily available, specific psychological benefits, and convenient. Therefore, the product strategy is to position nutrient dense food as the substitute for other competitors for example substituting sodas with orange juices containing calcium or sweets with flavoured yogurt (Roberto and Kawachi 2014). The target audiences are highly likely to adopt healthy eating behavior if varieties of food items in the product line are available. With more number of calcium-rich food products entering the market, the product line is expanding (Bigliardi and Galati 2013). Secondly, the pricing strategy aims to implement cost minimizing strategies suggested by the respondents to multivitamin conta ining foods and beverages. Further, food products that will mainly be targeted are those having fewer cost issues such as flavored yogurt. Thirdly, the placement strategy for the product includes increasing the accessibility, availability, and visibility of the food products mentioned by the respondents keeping in view the nutrient factor, cost, availability, taste and other preferences of the students. For occasions where the targeted audiences prepare their food the strategy is to promote dishes that are simple to prepare and less time consuming, for example, cream soups, and puddings rich vitamins and minerals (Wingert et al. 2014). The promotional strategy for the products includes delivering messages that the foods and beverages containing calcium are highly tasty and readily available. The rationale is to enhance the eating behavior change among the targeted children. The strategy is to contrast the significance of required calcium consumption during the adolescent growth spurt with the prevalence of inadequate calcium intake among children." To demonstrate the importance of the calcium rich food products, the materials/media incorporates three-dimensional models, simple texts, graphs, and funny images depicting how calcium strengthens bone and consequences of inadequate calcium on health (Naderer et al. 2016). Provide nutrient education to children in their preferred locations and guide them to use Food Guide Pyramid" particularly the group containing milk, cheese, yogurt and other study materials that will help the children to identify calcium and iron rich foods (Wingert et al. 2014). Engage children after school in activities that demonstrate the health importance of vitamins and minerals. Develop a sustainable program for nutrient education in schools using teachers as delivery channels and further promotions through cafeteria and classroom activities. Involve family members in the homework assignments (Roberto and Kawachi 2014). Conclusion The paper illustrated the way of using the social marketing plan to collect information from schoolchildren for developing a healthy eating program. Social marketing is a useful tool for extension educators for changing health behavior in people and can be adapted for any target audience. The strategy statement is to increase the consumption of nutrient rich food in school children by changing their misperception about the cost and benefits associated with consuming nutrient dense food. Enhance childrens familiarity with food products that is nutritious, tasty, and convenient to cook, less preparation time and use media and materials popular in the target audience. Increase awareness of nutrient dense food among children, parents, and teachers through nutrient education programs and demonstrate the importance of healthy eating and skills required to adopt such behavior. References Baker, M.J. and Saren, M. eds., 2016.Marketing theory: a student text. Sage. Bigliardi, B. and Galati, F., 2013. Innovation trends in the food industry: the case of functional foods.Trends in Food Science Technology,31(2), pp.118-129. Brindal, E., Wilson, C., Mohr, P. and Wittert, G., 2014. Nutritional consequences of a fast food eating occasion are associated with choice of quick?service restaurant chain.Nutrition Dietetics,71(3), pp.184-192. Burns, C., Bentley, R., Thornton, L. and Kavanagh, A., 2015. 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