The Marketing Mix of a Brand and the Means of the Coca Cola Company Free Essay Example, 2750 words

When thinking about the marketing plans of the products of a company, the marketing mix is always the proper place to commence the planning strategies. This tool helps the marketers to discover the needs of a particular product as well as its target market. It refers to a set of controllable and interrelated variables assembled by a company to satisfy the target market in a competitive market (Myers, 2006). This strategy involves selecting and implementing the best possible course of action to attain the long term objectives of the company in relation to the product, especially in gaining the competitive edge over its competing products. The marketing mix has been described as the managerial use of several mechanisms with the aim of achieving the desired results in terms of production, satisfying the projected market with the values of products that meet the expectations of the clients as well as introducing new ideas into the product being offered into the market (Myers, 2006). The marketing mix provides the marketers with the standard tool for formulating a plan for developing and promoting a product in the market. We will write a custom essay sample on The Marketing Mix of a Brand and the Means of the Coca Cola Company or any topic specifically for you Only $17.96 $11.86/pageorder now Examining the marketing mix of an organization such as The Coca-Cola Company can assist the researcher to understand the synergy and dynamics involved between the seven core elements, often referred to as the 7Ps. The 7Ps include the product, place, promotion, price, people, process, and physical appearance. Product The Coca-Cola Company has been the leading company in the soft drink industry with the largest portfolio comprising about 3,300 variant brand products. There are several categories of the beverages provided by the company including 100 percent fruit juices, diet category, water, fruit drinks, tea and coffee, and energy drinks among several others. According to the data released by Nielson, the Coca Cola Company is the leading brand in beverages, retail packaged water in 2010 (The Nielsen Company, 2010). Subsequent reports from different researchers have revealed that Coca Cola has remained the No. 1 brand in the soft drink industry.

Food Safety Essay - 1109 Words

Policy and Solution 1. The problem with todays society is that there are two things that are required for human beings to live: food and water. When you think of it, just think of how unsettling is it that our main source of life is also our main source of sickness in countless people. Unfortunately our food consumption is causing significant problems in a lot of different ways. In the Untied States, according to the New York Times, â€Å"one in three adults are considered clinically obese, along with one in five kids, and 24 million Americans are afflicted by type 2 diabetes, often caused by poor diet, with another 79 million people having pre-diabetes. Even gout, a painful form of arthritis once known as â€Å"the rich man’s disease† for its†¦show more content†¦Also more power to prevent the production of these foods in the first place and to set higher health standards for the food companies, making sure the products that they are releasing are nutritious. Also, there should bec ome laws against certain chemicals being used in drinks and foods that have countless times been shown to cause sickness. â€Å"Congress passed the Food Safety Modernization Act in 2010 after a wave of incidents involving tainted eggs, peanut butter and spinach sickened thousands of people and led major food makers to join consumer advocates in demanding stronger government oversight,† (Strom 2013). Another way that foods can be limited in production is taxing companies for going over a sugar, fat, or salt limit. Hopefully we can take note on a similar and a new policy that has started in Europe. â€Å"France, Finland, Denmark, Britain, Ireland and Romania have all either instituted food taxes or have been talking about it. But perhaps no country is trying harder than Hungary, which has, in the past 18 months, imposed taxes on salt, sugar and the ingredients in energy drinks, hoping both to raise revenues and force those who are eating unhealthy foods to pay a little more to ward the country’s under financed health system,† (Daley 2013). It would be interesting to see how this policy can be used in America, no idea or implication could make things worse or take on a role worse than what we are alreadyShow MoreRelatedCommunication and Food Safety2764 Words   |  12 Pagesrestaurant is aware of the food safety issue hence they are supportive toward Barry in his food safety efforts but because of high turnover of employees, eventually food training safety is omitted. It seems like the food safety issue is getting serious when one day Barry stepped into the kitchen and noticed several trays of uncooked meat sitting out in the kitchen area. After all these incidents, he has taken many effort to get employees to be safe in how the handle food. 1. What are the communicationRead MoreFood Safety Essay1069 Words   |  5 Pagesï » ¿1-What type of hazard could occur by wearing jewelry while preparing food? A-Physical and biological 2- The greatest concern about having the pests in restaurants is that they will ----------- A-? 3-bactarial growth can be minimized by ------ A- Time temperature oxygen moisture 4-The term sanitizing is defind as: A- Reducing harmful microorganism to safe level 5-The proper sequence for cleaning food contact in a three compartment sink is: A- Wash,rinse and sanitize 6- Which will be the best methodRead MoreConsumer Awareness On Food Safety2617 Words   |  11 PagesSummary This study identifies that costs of food safety are high in the developed world, and consumer awareness on food safety practices is lacking especially in younger consumers. The explosion of ever increasing fast food chains and poor food eating practices by Consumers, New Zealanders’ increasingly are getting affected by Obesity and diseases such as Diabetes. According to the World Health Organisation, New Zealand has an Obesity rate of 27% (who.int, 2008) and is ranked the 12th most overweightRead MoreFood Safety Management Systems9052 Words   |  37 PagesPart 1 Food Safety and the Law. Food safety management procedures Guests choose a restaurant because they trust and believe that the establishment shall always fulfill their demands and expectations both the expressed and unexpressed expectations. They trust that the food cooked in the restaurant is safe to eat and will not make them sick after eating. Providing customers with safe food is not only important for the success of a business but also mandatory by law. A Food safety ManagementRead MoreAn Overview Of Food Safety Essay1478 Words   |  6 PagesAn Overview of Food Safety Unsafe food has been a human health problem since history was first recorded, and many food safety problems encountered today are not new. Although governments all over the world are doing their best to improve the safety of the food supply, the occurrence of foodborne disease remains a significant health issue in both developed and developing countries as stated by WHO (2006). Food safety concept is that food will not harm the consumer so long as intended use guidelinesRead MoreFood Safety Essay1288 Words   |  6 PagesFood is an essential constituent in human life. Nevertheless, some foods can be detrimental to a person’s organism by causing life-threatening diseases. For that reason, food safety comes into play. Food safety is a scientific discipline describing handling, preparation, and storage of food in ways that prevent illness. This includes a set of laws that should be followed to stay away from potentially severe health hazards. Food can transmit disease from individual to individual, and also servesRead MoreCanada s Food Safety System Essay1958 Words   |  8 Pages Hub Cafeteria Inspection Food hygiene: ENH 433 Professor Richard Meldrum Faisal Hussain ID: 500635004 Introduction Canada’s food safety system is globally recognized as one of the safest system, because we believe food safety is the responsibility of everyone in the food environment. The Canadian Food Inspection Agency (CFIA) is responsible for food safety at federal level. CFIA impose food safety and nutritional standards set by Health Canada. Ministry of Health and Long TermRead MoreFood Safety, Food, And Food Choice At Mcdonalds1167 Words   |  5 PagesThis represents a low-calorie food choice at McDonalds, an example of how Public Health practices continue to influence how we eat. Throughout history, advances in food science and technology have played a pivotal role in making food safer and healthier for an ever evolving society. Today, we have much greater access to an abundant, diverse food supply that is largely safe, convenient, nutritious, flavorful, and less costly than ever before. This access to such food is largely because of Public HealthRead MoreEffect Of Food Safety Management Essay1675 Words   |  7 PagesIntroduction Food safety has arising international concern, not only for its continuing significance to public health, but also because of its impact on international trade (Burros, 1997). Motarjemi and Mortimore (2005) affirmed that ensuring food safety in now day s complicated world is a difficult task and is possible only with a essential effort of all sectors implying government, consumer organizations and industry (Motarjemi, 2000). Which the sharing of food sector experts developedRead MoreThe Food Safety Modernization Act1212 Words   |  5 PagesFood is considered a basic necessity in order to live. Each year, foodborne illnesses strike 48 million Americans, hospitalizing approximately 128,000 people and killing 3,000 (â€Å"Estimating Foodborne Illness†). Over time, the Food and Drug Administration (FDA) has implemented various legislations in order to prevent illnesses and reduce risks. In 2011, the Food Safety Modernization Act (FSMA) was signed by the President which wa s considered to be a â€Å"historical legislation† (Hamburg). Along the course

Business Decision Analysis The Present Research

Question: Discuss about the Business Decision Analysis for The Present Research. Answer: Introduction The present research is an analysis on Ford Motors, Australia. Ford Australia has facilities for design, manufacture and engineering facilities that are located at a sprawling location Lara and Geelong regions in Victoria. Ford Australias produces the products Ford Territory and the Ford Falcon. There are many investment opportunities for Ford Motors, Australia but the organization is not able to invest in Australia as much as it wants. Ford Australia wishes to employ around 1500 employees across its manufacturing plants at Richmond, Broadmeadows and Geelong. Ford Australia made an investment of $300 million in 2015 for RD (Ford Australia, 2016). Ford Australia has decided to cease operations in 2016. Even with annual sales of 1.1 million vehicles spread over 65 brands and more than 365 models makes the Australian automotive industry a very competitive market (Ford, 2013). Results Secondary Data The annual reports of Ford shows that there has been a constant decline in the market share and wholesales of Ford Australia. Only the industrial sales volume has increased from 2012 to 2015. The annual industrial sales increased from 1.1 million in 2012 to 1.2 million in 2015 in Australia (Ford, 2015). Year 2012 2013 2014 2015 Industry Sales Volume 1.1 1.1 1.1 1.2 Wholesales 94 85 80 71 Market Share 7.2 7.7 7.2 6.1 Table 1: Ford Australias Equity (source created by author) Correspondingly, the market share of Ford Australia decreased steadily from 7.7% in 2012 to 6.1% in 2015. Ford Australia wholesale sales also decreased from 94 to 71 thousand units from 2012 to 2015 (Ford Australia, 2015; Ford Australia, 2014). 2015 2014 2013 2012 2011 Engineering, Research and development (in billions $) 6.7 6.7 6.2 5.5 5.3 Advertising 4.30 4.30 4.40 4.00 4.10 Table 2: Investment in Research and advertisements (source created by author) There has been a steady increase in the expenses of Ford organization from 5.3 billion to 6.7 billion from 2011 to 2015. Out of this only $300 million was invested in Ford Australia for research (Ford, 2015). Outcomes From an analysis of the industrial sales volume of Ford Australia, it is seen that there is a steady increase in the sales volume over the period from 2012 to 2015. There has also been a steady increase in the engineering and research department of Ford, but the corresponding investment in automotive research at Australia is dismal. According to the recent trends, the auto-industry is looking at a record growth in the sales in the next decade in the light vehicle segment. Newer and intelligent cars are making an introduction. Cars with newer features are being designed and developed. These cars have newer softwares, may be dual powered (petrol / diesel and electric), with better engine design. The automakers have to develop cars with better fuel consumption (more than 60 miles per gallon) in US and Europe (Strategyand.pwc.com, 2016). Ford in India plans to manufacture a 1.2 litre petrol engine and a 2.2 litre diesel engine vehicle. With the manufacture of these two vehicles, they plan to make 270,000 vehicles globally (India India, 2016) According to the CEO of Ford is investing $4.5 billion to change its manufacturing line up. The CEO also further acknowledged that they were in seriously thinking into researching an electric vehicle as being made by Tesla and Chevrolet (Business Insider, 2016). From an analysis of the figures of 2014 and 2015 in the automotive industry in Australia it can be seen that the market share of vehicles has reduces from 7.2% to 6.1%. There has also been an increase (negative) in sales from 2014. In fact, in 2014 also there was a negative growth in sales as compared to 2013. The total sale volume has reduces from 79,703 to 70,454. Compared this with other automotive manufacturers in Australia there has been a steady growth of the market share of brands like Toyota and Mazda. In fact, there has been a turnaround for Totyota and Mazda from 2014 to 2013 that have shown an increase in sales volume after a decrease in sales in 2013. From the year, 2013 to 2014 Ford Australia has dropped in rank from 5th to 6th position (Nuttal, 2016). The Australian auto industry is also introducing new legislation for manufacturing automobiles with telematics and semi-autonomous features like auto parking and lane assist. This feature will allow the driver for a safer driving on highways, lane driving and pre-collision systems. The telematics calls for GPS navigation and vehicle tracking (Nuttal, 2016). According to the sustainability report of 2014-15 Ford is working on three strategic priorities: to increase the pace at Ford, to deliver excellent products and innovate in the business (Ford Motor Company, 2016). The managements of automotive industry are thinking in terms of safeguarding the environment. Strategic investment also would also mean investing in the sales network and developing independent franchisee. Only then can the industry be competitive and profitable. For automotive industry environmental factors, social and economical challenges are interlinked. The type of product technology is related to the environment (Wells, 2013). To improve the performance of auto manufactures they should tie up with their competitors. This strategic tie-up will increase the performance of the supply chain. The supply chain performance can be evaluated based on economic factors, the reduction in the operational costs and the impact on the environment (Joenssen, Michaelis Mllerleile, 2014). All over the world industries are tying up to have a symbiotic effect. An extension of this is the strategic tie-ups that can take up in Australia (Ford) with EV vehicles. A study found that in 39% of Australian people would prefer to have an EV (Naor et al., 2015). The funds that are being made available, Ford Australia should try to take advantage of the situation and do a rethink on its strategies. (Adelaidenow.com.au, 2016). With the type of skilled labour force Ford, Australia has it would not be difficult for the organization to revive its production (Lawson, Salanitri Waterfield, 2016). Conclusion The global car industry is going through a transformation. On the one hand, electric vehicles are making inroads, newer electric vehicles with more than 200 miles per charge are being developed and on the other hand, vehicles with better fuel efficiency (more than 60 miles per gallon) are being expected. This is a big challenge for Ford Australia, which has a separate design, manufacturing and engineering team. It should make strategic investment so that it can build vehicles which will be able to come up to the mark of the proposed new legislation. For Ford Australia to manufacture vehicles according to the new legislation, the organization should invest in Research. Only then will it be able to compete with its competitors. This strategic investment should be under different heads. Ford Australias major two vehicles are Ford Territory and the Ford Falcon. Ford Australia should consider promoting these two brands in the international market. This would enable it to have a higher sales volume and increase in market share. Ford Australia has seen a drop in market share and sales volume consecutively for 2 years. To make an impact on the sales volume and market share Ford Australia should make an investment in different sectors. It should analyse the market forces that enables a buyer to choose a vehicle of the competitor. Thus, there should be an investment under the competitive head so that it can increase its sales and market share. There has been an increase in the sales volume of cars that are manufactured by Ford Australia, even though the market share has decreased. World over Ford has made an increase in investment in engineering, research and development, Ford world over has made an increase in the advertisement for the increase in the sales of the vehicles. This would mean that Ford Australia has not utilised the opportunities of the market in the home sector. This calls for investments by Ford Australia under different heads. Ford Australia can also go forward with strategic alliance with its competitors to reduce its burden on the business waste (environmental), increase the operational factors (related to the quality of product and customer satisfaction) and economic in terms of efficiency. All the above measures call for investment by Ford Australia in various sectors. This would see an increase in workforce, research and the opportunity for Ford Australia to export its products outside of Australia. References 2016 Auto Industry Trends. (2016). Strategyand.pwc.com. Retrieved 1 October 2016, from https://www.strategyand.pwc.com/perspectives/2016-auto-industry-trends Business Strategy - Sustainability Report 2014/15 - Ford Motor Company. (2016). Corporate.ford.com. Retrieved 1 October 2016, from https://corporate.ford.com/microsites/sustainability-report-2014-15/strategy-business.html Ford Australia. (2016). Ford.com.au. Retrieved 1 October 2016, from https://www.ford.com.au/careers Ford is probably working on a Tesla Model 3 rival. (2016). Business Insider. Retrieved 1 October 2016, from https://www.businessinsider.in/Ford-is-probably-working-on-a-Tesla-Model-3-rival/articleshow/52029777.cms Ford. (2013). 2013 annual report. Ford Motor Company 2013 Annual Report. Ford. (2013). Ford-accelerates-australian-business-transformation Ford. (2014). 2014 annual report. Ford Motor Company 2014 Annual Report. Ford. (2015). 2015 annual report. Ford Motor Company 2015 Annual Report. India, India, A. (2016). Automobile Industry in India, Indian Automobile Industry, Sector, Trends, Statistics. Ibef.org. Retrieved 1 October 2016, from https://www.ibef.org/industry/india-automobiles.aspx Joenssen, D. W., Michaelis, A., Mllerleile, T. (2014). A link to new product preannouncement: Success factors in crowdfunding. Available at SSRN 2476841. Lawson, G., Salanitri, D., Waterfield, B. (2016). Future directions for the development of virtual reality within an automotive manufacturer. Applied ergonomics, 53, 323-330. Naor, M., Bernardes, E. S., Druehl, C. T., Shiftan, Y. (2015). Overcoming barriers to adoption of environmentally-friendly innovations through design and strategy: learning from the failure of an electric vehicle infrastructure firm. International Journal of Operations Production Management, 35(1), 26-59. Nuttall, S. (2016). 2014 Vehicle Sales Trends In The Australian Automotive Market. Acaresearch.com.au. Retrieved 1 October 2016, from https://www.acaresearch.com.au/australian-market-research-blog/bid/360234/2014-Vehicle-Sales-Trends-In-The-Australian-Automotive-Market Nuttall, S. (2016). 2015 Vehicle Sales Trends In The Australian Automotive Market. Acaresearch.com.au. Retrieved 1 October 2016, from https://www.acaresearch.com.au/australian-market-research-blog/2015-vehicle-sales-trends-in-the-australian-automotive-market Shorten unveils $59m plan to save car industry jobs. (2016). Adelaidenow.com.au. Retrieved 3 October 2016, from https://www.adelaidenow.com.au/news/national/federal-election/bill-shorten-unveils-59m-plan-to-save-car-industry-jobs-once-holden-ceases-production/news-story/89f6fb5ffe75ef6d2573af871e36cdac